Tuesday, August 22, 2017

Mistakes to avoid before launching your Mobile App

The launch phase of your app is a very critical phase. Initial ratings and reviews your app acquires can make or break its reputation. Thats why its essential to do your homework before finally launching the app. Heres the list of what not to do before releasing your app.

Lack of Pre-Launch strategies

Its prudent to have your strategies in place during mobile app development phase itself so that you have the momentum during the launch of your app. Decide your marketing strategies and pricing model to monetize your app well ahead. Interact directly with your target demographics to get good insights for building an effective pre-launch strategy.

Bypassing Beta Testing

The performance of your app during launch will decide the trajectory of your apps growth. To resolve any hidden bugs that might have missed during in-house testing, its important that your app is thoroughly tried by expert beta testers. A public beta launch of your app is also a great source of feedback for UI improvements and has the added benefit of marketing. Beta testing ensures that the final product you launch is user-friendly and bug-free.

Overlooking App Store Optimization (ASO)

More than half of smartphone users find their app through app store search. For that precise reason, you need to have App Store Optimization (ASO) strategy in place before releasing your app. Research target keywords that users are more likely to search for. Once youve curated a long list of such keywords, choose keywords with relatively low competition (long-tail keywords) to be used in app title and description. ASO is not a one-time effort but should be pursued periodically so that your app is always in the game.

Not Analyzing Feedback

Feedbacks during beta testing is crucial for optimizing the app for the final launch. Relying on target customers for unbiased review can get you relevant and quality feedback. This will help grow organic ratings later since ratings influence the ranking of your app. Use the Feedback from analytics and keyword tracking as well to improve click rate and conversion rate.

Discounting Target Audience Research

Knowing your target audience and what they want in an app can help you figure out the features your app should have so that it clicks with your prospective users. One way to do that is to assess your competitors app. Have a thorough research of their target users, features they request and the feedback for their app, and implement those insights in your own app. 

Not choosing the right platform

During mobile app development, it is preferable to use your entire resources on one platform at a time. This way, youve less chance to miss bugs and optimize the app more efficiently. To do that, however, you must decide the right platform for your app beforehand. It depends on your target audience, the device they use and app monetization strategy. If your target users are from the US, iOS is a better option as Americans tend to use Apple devices. iOS App users are also more likely to make in-app purchases or opt for paid subscriptions. So, if you are planning to monetize your app through these models, iOS should be the platform of your choice. Android on the other hand better suits apps with in-app advertising.

Neglecting App Marketing

Marketing of your app before launch is as important as post-launch promotions. Employ multi-thronged marketing strategies to deal with the cut-throat competition. Employ social media and email referral campaigns, search ads, video ads and ad campaigns through platforms like Google, Facebook, YouTube and Instagram. Dont forget to complement internet marketing with offline strategies like events, billboards and radio advertising. 

Excessive features

User experience matters most during the early stages of user acquisition. Too many features will make the app buggy and the size of the app will discourage users to install. If extra features can enhance the user experience, test them by releasing regular updates instead of launching an unnecessarily bloated app.

Do you have an app idea in mind? Twist Future is a Mobile Appdevelopment company with expertise in android app development, iPhone appdevelopment and windows app development. Contact us to make your ideas happen with your own native mobile app.

Saturday, August 12, 2017

How to create Mobile apps in minutes without coding


Creating customized mobile apps can be an expensive affair. It is easier to create a website using WordPress and use plugins to create its mobile equivalent. These plugins use the WordPress CMS, hence the need to create separate CMS for the app does not exist. Also, this ensures that any changes in WordPress CMS are automatically updated in the mobile app. However, due to technical constraints of a mobile app, the app might not be as functional as it should be. Hence, choosing the right plugin is of utmost importance. There are various options available:

1  App builders like Good Barber and Reactor are one such option available. No coding or technical expertise is needed for using such plugins. However, if you want WordPress plugins in your app or a customized app, App builders are of limited utility.

2  WiziApp and MobiApp allow users to create apps without the limitations of App Builders. Specialized Websites like e-commerce require specialized plugins. TM Store is a WordPress plugin for WooCommerce stores that allows users to create customized apps or apps with WordPress plugins. Like app builders, it doesn’t require coding and an app can be created within 15 minutes. It is targeted for merchants who use WooCommerce plugin to create their e-commerce store and TM store creates native mobile app for Android and iOS for their e-commerce store.

Twistfuture Software is a premier mobile app development companyin New Delhi. We design & develop creative and user friendly mobile applications on reliable platforms like iOS and android which will reinforce your brand by increasing your visibility. We believe that you care for your business. We are one of the best ones who are able to develop good consumer base due to our ability in iPhone and android application development. Our team of experts has the perfect know-how about what creates a successful Mobile app.

Friday, August 11, 2017

Why does your business need a native business App

Proliferation of internet has brought tremendous opportunities to businesses. This is especially true for small and medium size businesses whose growth was constrained by the limits of physical marketing. This shift to online has only accelerated by the widespread adoption of smartphones which has changed the way people shop and consume information. Exposure is key to business growth and Mobile app has been the primary tool to get that exposure to mobile-using-netizens. Here are the reasons that should prompt every entrepreneur to have their own native business app.

Ease of Access

In the era of fast paced lifestyle, a mobile app allows your customers to get instant service. Location and time are no more constraints to reach customers. Wherever mobile network exists you are there. Customers can make a request or a purchase even at odd hours. With a business app, your products and services are just a tap away.

An Effective Marketing Channel

Mobile app gives customers direct access to information like the product and services offered, pricing, news feed and sales. It also drives higher social media engagement and provides tools like push notification, location tracking and data analytics for targeted marketing.  Not to mention, installed apps are more likely to be recommended through word of mouth which is free advertising.
Push notification is an effective tool for promotion of sales and other offers. More than half of app users are known to open app notifications and they are more likely to engage with the app.

In built data analytics can help businesses assess their marketing strategies and consumer preferences to optimize their products. Geo location, on the other hand, is helpful with location based marketing. When it comes to marketing, these app tools and the app itself expand the realm of possibilities for businesses.

Customer Visibility

Having a presence in Google Play or Apple app store means that even a generic search on the app store can lead a prospective customer to your business. Brand visibility not only helps your business reach potential customers but also helps to retain the existing ones. Greater is the chance of the customer returning back when your mobile app is looming on the users smartphone screen.


If given a choice, a customer will prefer to do business with a brand that is authentic. A native business app adds to your brand awareness and brings credibility to your company. A mobile app that gives better customer service will get better app ratings and hence more app installs and better brand image.

Better Customer Service

A native business app allows you to offer personalized services to your customer. Want to target return customers with loyalty programs or target app users from specific locations? With mobile app, it's possible. Real time engagement through live chat or automated messages and acknowledgements to customers queries and complaints help build trust with customers. A digitized and organized communication record with customers helps businesses to address customers concerns and enables businesses to offer value to customers.

Raise revenue and boost profits

Better customer experience means more demand for your products. The convenience of mobile app encourages more purchases and bring more profits. Through advertising and other revenue models, your business app can also be monetized to bring extra revenue to your business.

Complement your website with a Mobile App

Mobile apps are faster and more accessible than a website. But your business app is not a competitor to your website. Apps can help you bring traffic to your website and get more backlinks for SEO.

A Mobile app brings many advantages to a business. It makes the business more competitive and thats why its a must have. Twist Future is a mobile app development company that offers low-cost android app development and, iPhone and windows app development services for all sorts of businesses. Get your own business app from Twist Future. 

Wednesday, August 9, 2017

Latest Mobile E-Commerce Trends

Technology is not static, it evolves in response to changing needs of its users and innovation. This is especially true for digital technologies where trends change in shorter periods of time. With mobile phones with more powerful processors than their predecessors, more complex technologies are becoming viable. The trends that will be seen in the e-commerce industry in coming years are as follows: 
                    Rise in shopping via mobile apps: Shopping is increasingly shifting from website to mobile as people find it a more convenient way of shopping which means the website utility is getting limited to discovery platform. Mobile apps help build a loyal customer base as those who download them find it easier to use them since it has preferred payment method already stored into it and the purchase is just a few clicks away and notifications help them know when the needed product is back in stock or selling under discount.
                    Rise in alternate payment methods: Security issues mean that customers would be more hesitant to use their credit cards for the transaction and prefer wallets and other payment networks for the transaction. E-Commerce sites and apps should provide all payment options to their customer as it can sway the customer’s decision to purchase.
                    Rise in AI in e-commerce: Increased use of artificial intelligence in fields like customer care in form of chatbots and more automation is the new trend in E-commerce. This is mostly to ensure faster response to customers, minimizing human error and cost reduction.
                    Personalization and customization: Analyzing customer behavior and targeting them with products and customized offers which fit their attribute so that even the smallest target consumers are not left out.
                    Same day delivery: Customers would like the offline shopping experience by delivery of the product on the same day as purchase. This means retailers have to invest in a more sophisticated logistics infrastructure to reach the last mile in the least possible time.
                    Social selling: Use of social media for marketing with help of creative ads, events and much more. Social media sites like facebook have built in features like button and transaction for sellers which helps in getting on-the-spot purchases.
                    Loyalty schemes: Reducing customer attrition by loyalty schemes like points and rewards.
                    Real-Time, Signal-Driven Analytics: More complex data analytics will supplant the obsolete ones to give better conversion rate.
                    Live support and rigorous customer engagement: To earn loyal customers in this competitive market, it is essential to court the customers so that they don’t feel left out and earn their trust by having sound customer care infrastructure which is responsive to every customer.
                    Customer retention Program: Marketing with the goal is shifting from customer acquisition to customer retention through easy repeat purchases, list mile delivery, responsive social media customer care, loyalty programs and e-mail support.
                    User generated content: Customer reviews and customer posted pictures is an opportunity for marketing as well as a source of negative feedback which has to be addressed by a responsive and proactive customer care.
                    UX prominence: Increased quality of user experience with aesthetic, simplistic, responsive and material design.
                    Internet of Things: Interconnected devices will create new avenues of commerce. For example, a refrigerator which can detect the empty cans of milk and supply the information to user’s e-commerce account or even making the purchase directly with or without the consent of the user, depending on the settings.

                    Dynamic Pricing: Real-time price determination by supply and demand through price optimization software for easier tracking of competitors and extracting profits throughout supply-demand fluctuations.

Twistfuture Software provides excellent ecommerce Development services to create online web store and build trendy iPhone Android ecommerce Mobile Application. We design and customize an m-Commerce or e-Commerce platform the way a business needs that. In an m-Commerce application development, Twistfuture Software is able to implement modern-day features of smartphones including QR code, location-based services, check-ins, coupons and NFC as per the industry or case-specific requirements.

Tuesday, August 1, 2017

Golden Rules of Android App Development


These days, Mobile app development occupies the highest position within the priority list of each business. There's a large crowd of consumers on mobile currently and most of them area intended followers of android apps. Therefore, it's extremely crucial to develop and design a good android app to dominant your business. Smartphone users encapsulate a demographic of web shoppers and area unit usually considered early adopters of digital services. The simplest way to access this economical market is by obtaining a far better understanding of Android app development and aligns it with personalized goals of the company.

The first and foremost step is to own a transparent vision concerning the goals you wish to realize with the Android app. This helps in making the Android app development method smoother and more precise.
Selection of the right app development company is another important aspect. Android app Development Company specialized in mobile typically focuses on shipping associate future-proofed application that seems esthetically appealing on full spectrum of devices.

A creative series of open discussions between developers, designers and clients is crucial to avoid any form of potential hurdles and save valuable time.

New learning and expectations modification may be a part of application development process. A recognized Android app Development Companyin Delhi continuously tries to determine a free-flowing line of interaction to satisfy the expectation of their shoppers that helps in making an excellent mobile application.