Developing a new
mobile application can be overwhelming enough as it is, let alone having to go
through extensive market research to decide which platform to target. The truth
is that Android and iOS are the two most popular operating systems out there and
if you want to the sweet spot you should definitely target one of them.
However, which one should you go for? Obviously, that’s the million dollar
question, so let’s take a look at the most important things that you should be
considering prior to making the designated choice. Being the reputable mobile app development company that we
are, we are capable of providing you with truthful advice which is, above all
else, accurate. If you are considering opting for Windows app development, you should be aware of the fact that the
users of windows phones are dramatically less than those who use Android or
iOS.
Development
Specifications
iOS is fairly
straightforward as one of the main standpoints of the operating system is user
experience and getting it as simplified as possible. This leads to a variety of
navigational limitations but when it comes to iPhone app development – the process is rather clear. There is a
clear and concise framework that you can use in order to come up with the
perfect solution.
When it comes to Android app development, the things are
a little different. Right off the bat, Android runs on a lot more devices than
iOS, and they all come with different specifications. The truth is that your
application won’t be supported by every one of these devices as it’s simply
impossible to consider all the combinations. However, this is also something
that should give you a bit of food for thought as it opens your market quite a
lot.
Market Overview
Both operating
systems hold a significant market share. US-wise, Apple is a clear winner with
about 60% of the market share, while android has around 32%. However, when it
comes to worldwide distribution, Android blows the competition away, holding
around 80% of the market share. In any case, as you can see, the market is
fairly differentiated, and if you target the US, you might want to go with
Apple. Of course, if you plan on worldwide distribution of your application
Android might be the better idea. Keep in mind, though that larger market share
also means more severe competition that you’d have to battle against. This is
one of the factors that you should also take into thorough account. Our mobile app development company offers
all the solutions, and we stand here offering a helping hand with your endeavors.
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