Mobile App Trends that are About to Dominate the Market in 2016

                                                           

People are always on their phones; it is how communication is done nowadays. Because of this, android app development, iPhone app development, and Windows app development companies need to be able to keep up. If you are a Mobile app development company look for new mobile app trends that are about to make it really big, then you’re going to need to do your research so you don’t get left behind in 2016.

1.      Mobile Video

You surely already know how much mobile video has taken off. People love the convenience of being able to watch things from their phones and if you’re smart, you can use this to your advantage. People are constantly on their phones, always more willing to watch a short video rather than read about something. If you put out mobile video marketing, you’ll have a lot more success rather than using other types of marketing.

2.      Say Goodbye to Novelty Apps

When apps first came out, people were all about using crazy apps. Now, they’d rather see apps that can benefit their daily lives or provide a good source of entertainment. If you create an app that is actually useful, people will like it. Try combining more than one thing in your app. For instance, rather than having an app as a calendar, an app for the weather, and an app for to-do lists, an app that is all inclusive is a much better choice for many people and they’ll choose the inclusive app over having three apps. People appreciate convenience.

3.      Location-Based Marketing Moves

Many marketing companies are already using location-based marketing, and they’re definitely finding it to be beneficial. For instance, someone is out on the weekend visiting their friend, they take a trip downtown and a travel app sends them a list of some fantastic weekend deals going on in the area they visited. All you have to do is check the phone, see what restaurants are around, how they’re rated, the specials going on, and you’ve found your food destination. This type of marketing allows the company to be more interactive with the people who use the apps.

As a Mobile app development company, no matter whether you perform android app development, iPhone app development, or Windows app development, you can definitely benefit from finding out the trends that are about to take 2016 by storm. Keeping up with ever-changing technology may be difficult but it is definitely worth the work.