Tuesday, October 18, 2016

Why Just Developing a Mobile Application is not enough for Driving Your Business?


In this age of mobile technologies, as we have a tendency to see a prodigious growth within the usage of smartphones, we have a tendency to see the companies area unit clench the technologies related to good app development, however the question remains on however long this progress are property, within the long-standing time. A lot of and a lot of businesses area unit seeing the worth in developing mobile apps. It’s calculable that 70 % of  the traffic for the tiny businesses comes from the mobiles.

There are unit enough good reasons for developing apps for your business and a few of those are:

What are the Other Factors Affecting Your Business Growth, other than Mobile App Development?

Despite the fact that mobile technologies is consistently developing into a business by itself, does not sufficiently mean that they are absolute reasons for your business. The study conducted by Gartner Inc., 42 % of organizations are expected to increase their expenditure on mobile app development, on an average of 31 % in 2016.

We see that there's growth within the mobile app development market, however there appear to seem no urgency within the scaling of the mobile app development and there are unit several organizations that are unit nonetheless to line them as priorities. So, even when making associate app, the globe is nonetheless to induce stormed by it. Infact, though there's some craze that's witnessed within the mobile app development scene, however there are alternative all-important factors that contributes to growing your business. Following are number of these factors:

ASO Does Not Help

ASO (App Store Optimization) is that the method by that the mobile apps are optimized and guarantee a better rank within the search results of the app store. This is often achieved by the optimization of various factors among your mobile apps, so it performs well within the app store. But, an ASO in place is usually not the simplest resolution. 63% of users, in line with Forrester, are discovered with the assistance of App Store Searches. ASO, once done properly can cause the invention of the mobile apps of your startup, by increasing the visibility and ranking of the merchandise, with the organic search results. The possibility of checking out a product can solely increase with the transfer of the same app in their smartphone, otherwise there are little or no probabilities. Solely direction on ASO isn't a resolution for the brands, while not the updates needed to form the app easy, swish and perfect.

After Development Upgradation

There are numerous mobile platforms in the market that offers different applications for tempting the clients. Launching the mobile application in the app store is not the last point. There is a ceaseless necessity of the improving the applications show up with qualities, by the developers. New elements and the evacuation of deformities are two most vital part of the application development, even after the formative stage is over. There is dependably a shot that the clients will dispose of your application, with no consistent advancement of the item. Other than these components an upgradation of your mobile apps, not just deals with the changing necessities of the clients, additionally makes it perfect with more gadgets. There may be other such reasons as execution issues, inferable from some security reasons or distinctive forms of similar item, while adjusting to more current advances. It is frequently found that absence of similarity with gadgets represents hanging issues in the cell phone, not adequate by clients, under any conditions.

Marketing and Promotion

As a startup in mobile apps, one should be equipped enough with promoting and promotional skills. There are many challenges that are long-faced within the actual marketplace. PR and media set up, social and infectious agent promoting are a number of the essential activities that must be unbroken in mind. A successful app is commonly 90% of marketing and 10% development. Before, beginning with the toilsome task of developing your app, one should conjointly perceive the marketplace for the mobile app, with a through competition analysis.


It becomes troublesome to square within the thick of the competition, during this ferociously competitive field of mobile app development.