Technology is not static, it evolves in response to changing
needs of its users and innovation. This is especially true for digital
technologies where trends change in shorter periods of time. With mobile phones
with more powerful processors than their
predecessors, more complex technologies are becoming viable. The trends that
will be seen in the e-commerce industry in coming years are as follows:
•
Rise in shopping via mobile apps:
Shopping is increasingly shifting from website to mobile as people find it a
more convenient way of shopping which means the website utility is getting
limited to discovery platform. Mobile apps help build a loyal customer base as
those who download them find it easier to use them since it has preferred
payment method already stored into it and the purchase is just a few clicks
away and notifications help them know when the needed product is back in stock
or selling under discount.
•
Rise in alternate payment methods:
Security issues mean that customers would be more hesitant to use their credit
cards for the transaction and prefer wallets and other payment networks for the
transaction. E-Commerce sites and apps should provide all payment options to
their customer as it can sway the customer’s decision to purchase.
•
Rise in AI in e-commerce: Increased use
of artificial intelligence in fields like customer care in form of chatbots and
more automation is the new trend in E-commerce. This is mostly to ensure faster
response to customers, minimizing human error and cost reduction.
•
Personalization and customization:
Analyzing customer behavior and targeting them with products and customized
offers which fit their attribute so that even the smallest target consumers are
not left out.
•
Same day delivery: Customers would like
the offline shopping experience by delivery of the product on the same day as
purchase. This means retailers have to invest in a more sophisticated logistics
infrastructure to reach the last mile in the least possible time.
•
Social selling: Use of social media for marketing
with help of creative ads, events and much
more. Social media sites like facebook have built in features like button and transaction
for sellers which helps in getting on-the-spot purchases.
•
Loyalty schemes: Reducing customer
attrition by loyalty schemes like points and rewards.
•
Real-Time, Signal-Driven Analytics: More
complex data analytics will supplant the obsolete ones to give better
conversion rate.
•
Live support and rigorous customer engagement:
To earn loyal customers in this competitive market, it is essential to court
the customers so that they don’t feel left out and earn their trust by having
sound customer care infrastructure which is responsive to every customer.
•
Customer retention Program: Marketing with
the goal is shifting from customer acquisition to customer retention through
easy repeat purchases, list mile delivery, responsive social media customer
care, loyalty programs and e-mail support.
•
User generated content: Customer reviews
and customer posted pictures is an opportunity for marketing as well as a
source of negative feedback which has to be addressed by a responsive and
proactive customer care.
•
UX prominence: Increased quality of user
experience with aesthetic, simplistic, responsive and material design.
•
Internet of Things: Interconnected
devices will create new avenues of commerce. For example, a refrigerator which
can detect the empty cans of milk and supply the information to user’s
e-commerce account or even making the purchase directly with or without the
consent of the user, depending on the settings.
•
Dynamic Pricing: Real-time price
determination by supply and demand through price optimization software for
easier tracking of competitors and extracting profits throughout supply-demand
fluctuations.
Twistfuture Software provides excellent ecommerce
Development services to create online web store and build trendy iPhone Android
ecommerce Mobile Application. We design and customize an m-Commerce or
e-Commerce platform the way a business needs that. In an m-Commerce
application development, Twistfuture Software is able to implement modern-day
features of smartphones including QR code, location-based services, check-ins,
coupons and NFC as per the industry or case-specific requirements.
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