Proliferation of internet has brought
tremendous opportunities to businesses. This is especially true for small and
medium size businesses whose growth was constrained by the limits of physical
marketing. This shift to online has only accelerated by the widespread adoption
of smartphones which has changed the way people shop and consume information. Exposure
is key to business growth and Mobile app
has been the primary tool to get that exposure to mobile-using-netizens. Here
are the reasons that should prompt every entrepreneur to have their own native business app.
Ease of Access
In the era of fast paced
lifestyle, a mobile app allows your customers to get instant service. Location
and time are no more constraints to reach customers. Wherever mobile network
exists you are there. Customers can make a request or a purchase even at odd
hours. With a business app, your products and services are just a tap away.
An Effective Marketing Channel
Mobile app gives customers direct access to information like the product and services offered, pricing,
news feed and sales. It also drives higher social media engagement and provides
tools like push notification, location tracking and data analytics for targeted
marketing. Not to mention, installed
apps are more likely to be recommended through word of mouth which is free
advertising.
Push notification is an
effective tool for promotion of sales and other offers. More than half of app
users are known to open app notifications and they are more likely to engage
with the app.
In built data analytics can
help businesses assess their marketing strategies and consumer preferences to
optimize their products. Geo location, on the
other hand, is helpful with location based marketing. When it comes to
marketing, these app tools and the app itself expand the realm of possibilities for businesses.
Customer Visibility
Having a presence in Google
Play or Apple app store means that even a generic search on the app store can
lead a prospective customer to your business. Brand visibility not only helps
your business reach potential customers but also helps to retain the existing
ones. Greater is the chance of the customer returning back when your mobile app
is looming on the user’s smartphone screen.
Branding
If given a choice, a customer
will prefer to do business with a brand that is authentic. A native business
app adds to your brand awareness and brings credibility to your company. A
mobile app that gives better customer service will get better app ratings and
hence more app installs and better brand image.
Better Customer Service
A native business app allows
you to offer personalized services to your customer. Want to target return
customers with loyalty programs or target app users from specific locations?
With mobile app, it's possible. Real time
engagement through live chat or automated messages
and acknowledgements to customer’s queries and complaints help
build trust with customers. A digitized and organized communication record with
customers helps businesses to address customer’s concerns and enables businesses to offer value to customers.
Raise revenue and boost profits
Better customer experience
means more demand for your products. The convenience
of mobile app encourages more purchases and bring more profits. Through
advertising and other revenue models, your business app can also be
monetized to bring extra revenue to your business.
Complement your website with a Mobile App
Mobile apps are faster and more
accessible than a website. But your business app is not a competitor to your
website. Apps can help you bring traffic to your website and get more backlinks
for SEO.
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